advarics keeps the merchandise side in order. What it isn't built to produce is sales-ready online content for every channel — that's where a PIM sits alongside it.
advarics is well established among specialist retailers in the DACH region, particularly in fashion and sports. If you run it, your merchandise side is in good shape: articles, sizes, stock, prices and purchasing all live in one system. The friction usually appears one step later — when those products need to go online.
An ERP record answers commercial questions: what is this article, what does it cost, how many do we have, from whom did we buy it. An online listing needs more: a description that sells, the technical attributes a customer filters by, clean images per channel, translations, and the specific fields each marketplace demands.
That's not a shortcoming of the ERP — it's a different layer. A PIM sits on top of it and owns the sales-facing content.
The retailers running advarics are typically carrying many brands. Each brand delivers product data differently: different formats, different attribute names, different completeness. The ERP holds the commercial truth, but the descriptive content still has to be consolidated from all those sources — and kept consistent as the assortment changes each season.
That consolidation is the core job Productbay is built for, at any size — from smaller specialist retailers to large enterprise ones.
You don't need to connect everything at once. A sensible first step is one product group and one channel: import from advarics, enrich, publish, and see the difference in completeness before expanding across the assortment.
Book a demo — we'll walk through how your ERP data becomes channel-ready product content.
Get started