What is a SKU? Definition, structure and common mistakes
The identifier everything hangs off — stock, orders, channels. How a SKU differs from a GTIN, how to structure one, and the mistakes that hurt for years.
July 25, 20265 min read
Blog
Insights on Product Data Management, AI & E-Commerce
PIM vs. ERP: which system owns your product data?
"We already have an ERP" is the most common objection — and sometimes right. Which data belongs where, when the ERP is enough, and when it starts to strain.
July 25, 20266 min read
GPSR: which product data your listings now need
The EU product safety regulation lands as something mundane for retailers: a set of fields that must be filled per product, on every channel, in the right language.
July 25, 20266 min read
Product data in baby & kids retail: safety data meets fast-changing sizes
Two hard problems stacked: heightened safety expectations, plus age and size logic no two brands express the same way. Where the longtail breaks and how to structure it.
July 25, 20267 min read
Best PIM for multi-brand specialist retailers 2026
Most PIM comparisons are written for brands or enterprise IT. If you carry dozens of brands, the evaluation criteria are genuinely different — here they are.
July 24, 20268 min read
Best PIM for JTL 2026: when a dedicated PIM makes sense
JTL-Wawi already handles product data, so the honest question is whether you need a PIM at all. A decision rule — and the options if the answer is yes.
July 24, 20267 min read
What is BMEcat? The B2B catalog standard explained
BMEcat is the XML format B2B suppliers send catalogs in — and it is not a classification system. What it contains and how it relates to ETIM and eCl@ss.
July 24, 20266 min read
Uploading product data to Kaufland: the practical guide
What a Kaufland listing needs, why uploads get rejected (hint: it is rarely the upload), and how to publish from one source alongside your other channels.
July 24, 20266 min read
advarics and a PIM: getting product data from the ERP to every channel
advarics keeps the merchandise side in order. What it is not built to produce is sales-ready online content — that is where a PIM sits alongside it.
July 24, 20266 min read
plentymarkets and a PIM: when the extra layer is worth it
plentymarkets covers product data as part of the platform — many setups need nothing more. An honest decision rule for when a PIM layer earns its place.
July 24, 20266 min read
Shopware properties and custom fields: keeping them clean at scale
Properties make Shopware filters work — and are the first thing that degrades with many suppliers. Why lists get messy and how to make a cleanup stick.
July 24, 20266 min read
Maintaining product data in JTL-Wawi: a practical workflow
JTL-Wawi holds whatever you put in. A five-step workflow to keep product data complete and consistent when forty suppliers deliver forty formats.
July 24, 20266 min read
Enrich Product Data with AI: from raw supplier data to a sales-ready catalog
Every supplier delivers differently. See how AI Autofill fills attributes, writes copy and translates — in bulk across thousands of products, with a review queue.
July 23, 20268 min read
From Excel to PIM: when the switch pays off (and how to make it)
The 5 signs you have outgrown spreadsheets, what Excel really costs, and a 5-step migration to a PIM — with no big-bang go-live.
July 23, 20267 min read
Create AI product descriptions in bulk — from your product data
Single-text tools write one description at a time. The retail advantage: generate hundreds of consistent, on-brand, multilingual descriptions from structured data.
July 23, 20267 min read
Optimize product data for ChatGPT & AI shopping (GEO): a retailer’s guide
More product research now starts in an AI assistant. Whether your products show up comes down to clean, structured product data — here is how to prepare.
July 23, 20268 min read
Best PIM for Shopware 2026: systems compared
Shopware handles the storefront — but multi-brand retailers need a PIM behind it. How the main options compare, factually, and which fits which retailer.
July 23, 20268 min read
Product Content Approval Workflows: How to Design Them Efficiently
Approval rarely fails because of the writing — it fails in the hand-offs. The four stages of an efficient product content workflow, the tools compared, and how an in-PIM review queue removes the email bottleneck.
July 10, 20269 min read
AI PIM for International Selling: The Real Pros and Cons
AI-powered PIM systems promise painless cross-border selling — translation, local attributes, per-market compliance. Where that holds up, where it breaks, and how the systems compare for retailers going international.
July 10, 202610 min read
Affordable Product Syndication: Good Automation Under €500/Month
Which e-commerce syndication solutions actually automate well on a sub-€500 budget? The tool categories, honest DIY workarounds and where they break, and what to prioritize when the budget is tight.
July 10, 202610 min read
PIM for Multi-Brand Retailers: Why Product Data Hurts Differently in Every Industry
Every multi-brand retailer fights the same core problem — no two suppliers deliver alike. But the pain looks completely different per industry. The landscape, and where a PIM built for retailers takes over.
July 4, 202611 min read
Product Data in Sports & Outdoor Retail: Between Textile Variants and Technical Hardware
Sports & outdoor is the broadest retail sector: variant-heavy soft goods meet attribute-rich hardware. Buying-group pools and FEDAS cover the core — Productbay handles the niche and longtail.
July 4, 20269 min read
Product Data in Fashion Retail: Why Fashion Cloud Alone Isn't Enough
Fashion Cloud is the industry standard – but only covers connected brands. How a PIM consolidates the Excel/CSV everyday, unifies size and color systematics, and matches images via DAM.
July 4, 20269 min read
Product Data in Footwear Retail: The Size and Width Logic That Breaks Every Spreadsheet
Footwear shares fashion's Fashion Cloud reality but adds far more complex size and width logic. Why size mapping is the central pain — and how Productbay solves it.
July 4, 20269 min read
Product Data in Furniture Retail: When the Catalog Is a PDF
Furniture data is unusually PDF- and catalog-heavy, with configurable variants and huge asset volumes. How a PIM with a DAM reads PDFs into attributes, keeps variants linked and manages assets.
July 4, 20269 min read