xentral PIM: The Missing Content Layer for xentral ERP Users

xentral Is Built for Operations — Not for Content

xentral has become the ERP of choice for many DACH D2C brands and marketplace sellers. Its automation-first approach, flexible architecture, and strong multi-channel order management make it a natural fit for fast-growing online businesses.

But like every ERP, xentral’s product module is built for operational efficiency — tracking stock, managing purchase orders, routing shipments. It’s not built for the content challenges modern sellers face: writing AI-optimized product descriptions, managing channel-specific attributes, processing thousands of supplier images, and publishing the right data format to each sales channel. That’s the gap a PIM fills.

What xentral Users Need Beyond Their ERP

Channel-specific content at scale

xentral routes orders to the right warehouse and ships them out. It doesn’t write Amazon bullet points. It doesn’t generate OTTO-compliant German descriptions. It doesn’t resize images for Shopify’s CDN or create structured data for search engines. When you’re selling on three channels, maintaining three sets of product content is a full-time job without a PIM.

AI that runs on the entire catalog

xentral has no AI enrichment. When a supplier sends you 500 products with incomplete data, you’re filling the gaps manually. With Productbay, you import those 500 products, run AI enrichment once, and walk away with descriptions, attributes, and channel-specific content for every product — in minutes, not days.

Image management that works

xentral stores images. Productbay’s DAM (Digital Asset Management) organizes them, cleans them up with AI background removal, resizes them for channel specifications, and assigns them to the correct products automatically based on naming patterns or AI matching.

Completeness visibility

xentral doesn’t tell you which products are missing channel-required attributes. You find out when a channel rejects your upload. Productbay’s per-channel completeness scoring shows exactly what’s missing for each channel before you publish — preventing rejected uploads and missing data on live listings.

How Productbay Connects to xentral

Productbay integrates with xentral via REST API and CSV feed. Product records sync from xentral into Productbay on a configurable schedule. New products flow in automatically. Enriched content is published directly from Productbay to your sales channels — Shopify, Shopware, Amazon, OTTO, Kaufland — without routing back through xentral. xentral remains the operational backbone; Productbay handles the content layer.

The xentral + Productbay Workflow

1. Connect xentral to Productbay via API or scheduled CSV export. Products sync automatically.
2. AI enrichment runs on import — descriptions, keywords, attributes, and category assignments generated for every product.
3. Image management — assign supplier images, remove backgrounds, resize for each channel’s spec.
4. Review completeness scores — see which products are ready for which channels. Bulk-fix gaps.
5. Publish to channels — one click per channel or automated schedule. Each channel gets its correct format.

What xentral + Productbay Users Get

• No manual product description writing — AI handles it in batch.
• No separate content sets per channel — one source, channel-specific outputs.
• No image editing per product — batch processing across the catalog.
• No rejected uploads from missing attributes — completeness scores catch issues first.
• No new ERP required — xentral stays, Productbay adds the content layer.

Where xentral ends and Productbay begins

xentral is the backbone. Productbay is the content layer. Together they cover operations and content without overlap or compromise.

Frequently Asked Questions