AI-powered automation · for distributors

PIM for Distributors & Wholesalers.

Receive product data from hundreds of suppliers, normalize it automatically and deliver it to your retail customers in the exact format they need.

Automated supplier intake
Any format: CSV, XML, EDI, PDF
Intelligent normalization
AI maps to your golden record
Retailer-ready exports
BMEcat, ETIM, custom Excel
Get startedSee features
Live sync · 8 suppliers
Active suppliers
247
+12 integrated this month
SKUs normalized
84,120
92% auto-mapped
Data transformation pipeline 92% automated
Supplier import
CSV / XML / EDI
Normalization
Auto · AI
Retailer export
BMEcat · ETIM
Supported export formatsauto · generated
BMEcat 2005ETIM 8ExcelCSVDatanormPRICAT
92% less manual work
vs. legacy process
Trusted by brands, retailers and distributors
Challenges for distributors

Do you recognize these problems?

Inconsistent supplier data and per-retailer format requirements cost distributors enormous time and create quality risks every day.

100s of inconsistent supplier formats

Every supplier delivers data differently — unique column names, different encodings, missing fields. Manual mapping takes weeks per supplier.

€ Weeks of manual mapping

Slow onboarding of new suppliers

Adding a new supplier takes 4–6 weeks of back-and-forth to get their data into your system — slowing down your catalog expansion.

€ Delayed catalog growth

Error-prone manual transformation

Manual data transformation introduces silent errors — wrong units, mismatched attributes, missing images that reach retailers without warning.

€ Errors reaching retail partners

Per-retailer format maintenance

Every retail customer wants data in their own format: BMEcat, ETIM, custom Excel. Maintaining dozens of export templates is a full-time job.

€ High maintenance cost

Image quality from manufacturers

Supplier images come in wrong sizes, without white background, with watermarks or at low resolution — unusable without manual rework.

€ Manual image processing

No scalability as catalog grows

Manual data pipelines collapse when catalog reaches 50,000+ SKUs. Growth slows because the data team can't keep up.

€ Growth bottleneck
Lost efficiency potential
60% of distributor time goes to manual data transformation.
On average, distributors with 200+ suppliers spend three fifths of their data team's capacity on manual format conversions — time that should go into catalog growth and customer service.
4–6 weeks per new supplier integration
Dozens of export templates to maintain manually
Silent data errors reaching retail customers
The solution
Automated transformation instead of manual pipelines.
92%Less manual work
Modern distributors rely on AI-powered automation to onboard suppliers in days and export to any format in minutes.
See the solution
Productbay for distributors

The Productbay solution.

AI-powered automation replaces manual data pipelines with intelligent, scalable processes that handle any supplier and any retailer format.

01 / Supplier intake

Onboard any supplier in days, not weeks

Our AI automatically reads all supplier files, regardless of format, and maps them to your golden record schema — no manual template maintenance required.

  • Any format supported
    CSV, XLS, XML, EDI, PDF — all ingested automatically
  • Intelligent auto-mapping
    AI learns supplier patterns and maps fields automatically
  • Conflict detection
    Duplicate and inconsistency detection with auto-resolution
  • Supplier portal
    Self-service upload portal for supplier teams
Learn more
Supplier intake · auto normalization
Live
Drop supplier files here
CSV · XLS · XML · EDI · PDF
Supplier_A_catalog.xlsx
4.2 MB
normalized
B_products_feed.xml
2.1 MB
mapping…
C_price_list.csv
890 KB
normalized
Auto mapping to golden record · 312 fields mapped
02 / Data normalization

One golden record — always consistent

Productbay creates a unified, enriched data standard from all supplier sources. AI fills missing fields, standardizes units and validates quality automatically.

  • Auto enrichment
    Missing attributes filled in by AI from available context
  • Unit standardization
    Weights, dimensions, voltages — all normalized automatically
  • Quality scoring
    Every product rated for completeness and retailer-readiness
  • Change tracking
    Full audit trail for every supplier data update
Learn more
Supplier intake · auto normalization
Live
Drop supplier files here
CSV · XLS · XML · EDI · PDF
Supplier_A_catalog.xlsx
4.2 MB
normalized
B_products_feed.xml
2.1 MB
mapping…
C_price_list.csv
890 KB
normalized
Auto mapping to golden record · 312 fields mapped
03 / Retailer exports

Any retailer format — generated in minutes

Productbay generates BMEcat, ETIM, custom Excel and any other format your retail customers require — automatically, on schedule or on demand.

  • BMEcat & ETIM
    Industry-standard formats generated and validated automatically
  • Custom templates
    Per-retailer Excel and CSV templates built once, run forever
  • Scheduled delivery
    Automatic export and FTP delivery on your schedule
  • API access
    Retailers can pull data in real time via Productbay API
Learn more
Retailer export · multi-format
Live
BMEcat 2005
For: Metro
Ready
ETIM 8
For: Conrad
Ready
Custom Excel
For: Bauhaus
Generating…
PRICAT
For: Rewe
Ready
4 exports generated automatically
Sent to retail partners
04 / DAM for product images

Image processing from manufacturers — fully automated

Manufacturer images are automatically processed: white background, correct resolution, channel-specific sizes. No manual rework, no quality issues at retail partners.

  • Background removal
    AI-powered white background for all product images
  • Resolution upscaling
    Low-res manufacturer images enhanced automatically
  • Per-channel sizing
    Automatic resizing for every retailer's specifications
  • Batch processing
    10,000+ images processed in minutes, not days
Learn more
Retailer export · multi-format
Live
BMEcat 2005
For: Metro
Ready
ETIM 8
For: Conrad
Ready
Custom Excel
For: Bauhaus
Generating…
PRICAT
For: Rewe
Ready
4 exports generated automatically
Sent to retail partners
Outcome

92% less manual work and error-free data at every retailer.

From weeks of manual format transformation to automated, validated distribution in days.

92%
Less manual work
99%
Data quality
80%
Faster onboarding
3 days
Per supplier (vs. 6 weeks)
Everything distributors need

The complete platform for
distributor data workflows.

01 / PIM

Product information management

Centralize all product data in one golden record. Automated enrichment, validation and multi-channel distribution for your entire catalog.

Explore PIM features
02 / Integrations

Connect every system

Native connectors for ERPs, supplier portals and retailer platforms. Build your automated data pipeline without custom development.

See all integrations
03 / DAM

Digital asset management

Manage, process and distribute product images at scale. Auto background removal, resizing and channel-specific delivery for all your retail partners.

Explore DAM features
Free · No commitment

Experience Productbay live in 30 minutes.

We'll review your catalog together and show what Productbay does with your data.

  • AI enrichment live on your products
  • Shopify sync in real time
  • Channel export & retailer templates
  • Your specific questions, answered
Get startedjakob@productbay.ai
30-minute demo · with the founder
Live look at Productbay

We upload a slice of your catalog and enrich it live during the call.

Talk directly with the founder

No salesperson. No slides. Just honest answers on setup, pricing and roadmap.

Ready to get started?

Experience Productbay — free.

Setup in 30 minutes. No credit card. Full functionality from day one.

Get started See integrations