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70% faster: Golfers Paradise automates image & data work with AI.
Switzerland's largest golf retailer uses Productbay to automate image preparation and data maintenance across ~6,500 SKUs — shipping richer product pages and getting products online right on launch day.
Image editing as a permanent bottleneck.
Before Productbay, image preparation was pure manual work — image by image in Canva. For every product photo, the team had to remove the background and center the product cleanly. Just as time-consuming: filling in attributes, gathering info from manufacturer sites and writing descriptions, one product at a time. At this catalog size, it added up to an enormous, constantly recurring effort.
Four AI modules working together.
Instead of point solutions, four AI modules interlock directly — from data intake to the finished product page.
AI Import
Product data is read in and structured automatically, instead of being painstakingly pulled together from different sources.
AI Image Matching
Images are assigned to the right product automatically — no manual searching and linking.
AI Image Editing
Background removal and centering run directly in Productbay. What used to be done image by image now happens automatically.
AI Enrichment & Categorization
Products are enriched and categorized automatically. For hardware, enrichment kicks in precisely at the launch date.
ERP, Productbay and Shopify — cleanly connected.
Previously, only products that purchasing had already created in the ERP could be sold. Today, ERP data flows automatically into Productbay, gets enriched there and goes to Shopify via a native connection — with no manual copying. Prices and stock come live from the ERP, and beyond pure in-stock items the online team can offer additional products on backorder.
We used to cut out and center every single product image in Canva — a huge effort. Today Productbay does it automatically, and our team has time to focus on other things.
Time back and revenue growth — across ~6,500 SKUs.
The image preparation that used to mean significant manual work in Canva now runs fully automatically. Product data is enriched, cleanly categorized and ready to launch at exactly the right moment. On this data foundation, Golfers Paradise was also able to rework the website and ship richer product pages — time that now flows into the actual business instead of repetitive data maintenance.
¹ The reworked website launched in the same period — revenue is shaped by several factors.