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200,000+ SKUs online in 3 months — at under 5 hours of work a week.
How fast-growing team-sports company SMSHRS turned the data chaos from 14 brands into a clean, unified product standard — and got its entire range online in a single quarter, without a dedicated data team.
14 brands, 14 data qualities.
Each brand delivered product data in a different format and depth. Attributes were missing, descriptions were inconsistent and images sat loose — in all kinds of sizes and backgrounds, with no clean assignment. At over 200,000 SKUs, unifying this by hand would have been a project of many person-months — time SMSHRS didn't have and didn't want to tie up.
AI Autofill, image matching & Shopify integration.
The result comes from several building blocks working together — with automatic enrichment, AI image matching and Shopify delivery to two shops at the core.
AI Autofill
Attributes, descriptions and missing fields are filled automatically in the unified SMSHRS standard — instead of maintaining every field individually.
AI Image Matching
Images are assigned to the right items automatically — across the entire range of 200,000+ SKUs, with no manual assignment.
Shopify integration
The finished data is published directly via the native Shopify integration — split into B2C and B2B, without manual copying.
Bulk onboarding
Brand by brand is imported and enriched in bulk — up to 15,000 SKUs in a single day. That's how the entire range came together in three months.
14 brands, Productbay and two Shopify shops — one data source.
The raw data from 14 brands flows into Productbay in mixed quality, is brought to a unified standard via AI Autofill and Image Matching, and pushed into both shops via the native Shopify connection — split into B2C and B2B, from a single maintained data source.
15,000 SKUs in a single day — that number showed us what's really possible with the right architecture. Today we maintain 14 brands from one data base, in a fraction of the time it used to take.
200,000+ SKUs, one standard — and room to grow.
What would have been a project of many person-months at 200,000+ SKUs across 14 brands ran in three months — at under five hours a week and without a dedicated data team. AI Autofill for enrichment and AI Image Matching for image assignment, published via the native Shopify connection into B2C and B2B shops. 14 inconsistent sources become one clean standard that scales freely.