Free tool · Accessibility

Accessibility Check: is your product data accessible?

Since 2025, accessibility requirements apply to many online shops. This check looks at the part that comes from product data: alt texts, information hidden in images and headings.

Alt texts present
Meaningful alt texts
Key details as text

Accessibility Check

How the accessibility check works

01
Enter a shop or product page
A domain for several product pages or the address of a single product page.
02
Check per product page
Every product page is loaded and checked against the rules below. Pages a rule doesn’t apply to don’t count.
03
Score and open items
You get a score, per rule on how many pages something is missing, and a recommendation on what to do.

Alt texts

What the accessibility check covers

Alt texts present

Do the product images have an alt text?

Meaningful alt texts

Do the texts describe the image instead of repeating the file name?

Key details as text

Are dimensions, ingredients or notices given as text, not only in the image?

Heading structure

Is the product page structured with sensible headings?

Productbay

Alt texts belong to the image

In Productbay’s DAM, the alt text lives on the asset, is maintained once or generated by AI, and then applies in every channel.

See the DAM

FAQ

Is the accessibility check free?

Yes. A limited number of product pages is checked for free, more with your email address. The tool also checks the pages for risky green claims.

Does the tool check the whole website for accessibility?

No. It only checks product data, not usability, contrast, keyboard navigation or checkout. Exemptions for micro-enterprises are not assessed.

Does the result replace legal advice?

No. The tool is an automated first assessment and only checks whether details appear on the page, not whether they are correct. No finding does not mean clearance.

Can I check everything at once?

Yes. The complete shop check runs every single tool in one go, including the EmpCo check.

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