Connect SAP with Productbay
Connect SAP with Productbay and import article master data automatically into the PIM. Enrich it and distribute finished product information fully automatically to all sales channels.
SAP Integration
Import master data from SAP directly into the PIM
What you get
- Automatically import SAP master data into the PIM
- Make new articles immediately available for enrichment
- Distribute enriched product data to all channels
- Ensure consistent data between SAP and PIM
SAP stays the leading system
Productbay reads master data from SAP and adds marketing content — without changing or replacing your SAP setup.
PIM layer for e-commerce
SAP delivers the master data, Productbay handles enrichment for all digital channels — Shopify, Amazon, OTTO and more.
Consistency across all channels
Once enriched in Productbay, all product data lands error-free and consistently in every sales channel — without duplication.
What you can do with the SAP integration
Productbay is your central PIM system — product data flows automatically to SAP from here.
Automatically Import Master Data
Article numbers, EAN codes and base information are imported directly from SAP into Productbay — giving you a clean data foundation in the PIM.
Automatically Create New Articles
As soon as a new article is created in SAP, it automatically appears in Productbay for further enrichment with texts, images and attributes.
AI Enrichment for Every Article
Productbay's AI generates product descriptions, fills missing attributes and processes images in bulk — turning raw master data into channel-ready content.
Distribute to All Sales Channels
Once enriched, product data flows automatically from Productbay to Shopify, Shopware, Amazon, OTTO and every other channel — from a single source.
Write Back Enriched Product Data
Enriched product data from Productbay can be written back to SAP — for a consistent data foundation across your entire system.
See SAP + Productbay in action
Book a personal demo and see exactly how Productbay handles your SAP workflow — for your catalog and your setup.
Before vs. After: Your workflow with Productbay
Not just a list of features — the concrete difference in your daily work.
Without Productbay
- ✕Manually enter SAP master data into Shopify, Shopware and Amazon
- ✕Write marketing texts for each channel one by one by hand
- ✕Manually replicate every SAP change across all shop systems
- ✕Prepare images individually and assign them to the right products
- ✕No central overview of product completeness across all channels
With Productbay
Import article master data from SAP
API or feed-based import — SAP stays unchanged, Productbay adds the content layer.
SAP Business One & S/4HANA
Both SAP variants are directly supported.
Enrich without changing SAP
Productbay adds marketing data without touching your SAP setup.
Distribute to all sales channels
From Productbay, data flows to Shopify, Amazon, OTTO and more.
AI texts & translations
AI generates channel-optimized product descriptions in all languages.
Optional write-back to ERP
Enriched fields can optionally be synchronized back to SAP.
How the Integration Works
Productbay is the single source of truth for your product data. From here, it's automatically pushed to SAP.
Manage data in PIM
Maintain all product information centrally in Productbay — texts, attributes, images and more.
Set up mapping
Define once which fields from Productbay should be transferred to SAP.
Sync automatically
Productbay transfers product data automatically and keeps SAP always up to date.
Frequently Asked Questions
Everything you need to know about the SAP integration.
Ready to connect SAP with Productbay?
Book a demo and see how you can automatically transfer product data to SAP.