Connect Xentral with Productbay
Synchronize article master data from Xentral automatically into Productbay. Enrich them with marketing texts and images and distribute them fully automatically to shops and marketplaces.
Xentral Integration
Import master data from Xentral directly into the PIM
What you get
- Automatically import article master data from Xentral
- Create new products directly in the PIM for enrichment
- Distribute enriched product data to all channels
- Consistent data foundation between Xentral and PIM
Xentral & PIM as a team
Xentral manages processes and master data, Productbay handles content enrichment and channel distribution — without duplication.
Growth without data chaos
New articles in Xentral automatically appear in Productbay — ready for AI enrichment and instant distribution to all channels.
Direct API connection
Xentral is one of the directly supported integrations in Productbay — no middleware, no detour via CSV exports.
What you can do with the Xentral integration
Productbay is your central PIM system — product data flows automatically to Xentral from here.
Automatically Import Master Data
Article numbers, EAN codes and base information are imported directly from Xentral into Productbay — giving you a clean data foundation in the PIM.
Automatically Create New Articles
As soon as a new article is created in Xentral, it automatically appears in Productbay for further enrichment with texts, images and attributes.
AI Enrichment for Every Article
Productbay's AI generates product descriptions, fills missing attributes and processes images in bulk — turning raw master data into channel-ready content.
Distribute to All Sales Channels
Once enriched, product data flows automatically from Productbay to Shopify, Shopware, Amazon, OTTO and every other channel — from a single source.
Write Back Enriched Product Data
Enriched product data from Productbay can be written back to Xentral — for a consistent data foundation across your entire system.
See Xentral + Productbay in action
Book a personal demo and see exactly how Productbay handles your Xentral workflow — for your catalog and your setup.
Before vs. After: Your workflow with Productbay
Not just a list of features — the concrete difference in your daily work.
Without Productbay
- ✕Manually copy Xentral master data into every store and marketplace
- ✕Add marketing content per article one by one by hand
- ✕Manually replicate every Xentral change to all channels
- ✕Upload and assign images and media individually
- ✕No central view of the enrichment status of your catalog
With Productbay
Direct API sync with Xentral
Direct connection — no CSV, no middleware, no error sources.
Automatically provision new articles
Create article in Xentral → instantly available in Productbay for enrichment.
Enrich & distribute master data
Xentral provides the base, Productbay provides the content for all channels.
AI texts, images & translations
AI adds texts, images and translations fully automatically in bulk.
Distribute to all sales channels
One central PIM for Shopify, Shopware, Amazon, OTTO and more.
Optional write-back to ERP
Enriched attributes can optionally be synchronized back to Xentral.
How the Integration Works
Productbay is the single source of truth for your product data. From here, it's automatically pushed to Xentral.
Manage data in PIM
Maintain all product information centrally in Productbay — texts, attributes, images and more.
Set up mapping
Define once which fields from Productbay should be transferred to Xentral.
Sync automatically
Productbay transfers product data automatically and keeps Xentral always up to date.
Frequently Asked Questions
Everything you need to know about the Xentral integration.
Ready to connect Xentral with Productbay?
Book a demo and see how you can automatically transfer product data to Xentral.